The report offers a comprehensive overview of the current state of digital advertising, which can help advertisers to make informed decisions about their marketing strategies for the year ahead," said Bogdan Carlescu, VP of Marketing at Creatopy. It is clear from the data that advertisers are increasingly turning to AI for scripts and copy and are exploring new channels to reach their target audiences. "Our research offers valuable insights into advertiser sentiment, budgeting, and channel preferences for the year 2023. Interestingly, the report found that 44.5% and 44% of advertisers plan to use AI for scripts and copy, respectively. ![]() Display advertising is expected to be the most popular option this year, followed by social, video, and search ads. Furthermore, 68.5% of advertisers are optimistic about this year, and 69% plan to experiment with new channels. The report can be downloaded here: The State of Digital Advertising in 2023.Ĭreatopy's digital advertising report reveals that 60.5% of advertisers saw an increase in revenue in their companies in 2022, with 70.5% receiving an increased ad budget in 2023. ![]() Creatopy Industry Report - State of Digital Advertising
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